Science of Identity Foundation:

No matter how much sensual pleasure people have, no matter how much they consume, they always want more. This endless personal craving manifests as ever increasing material consumption.
Science of Identity Foundation – Chris Butler Speaks

Swami Vivekananda, a well-known Mayavadi philosopher, wrote a book called Bhakti Yoga. If you read this book, you will find that his concept of bhakti is a far cry from that of the Vaishnavas. The Vaishnavas accept the eternal existence of the individual soul and the eternal existence of the Supreme Personality of Godhead. Vivekananda and other impersonalists, however, deny the eternal existence of both the individual soul and the Personality of Godhead. In doing so, they also deny the reality of bhakti, since bhakti is the loving exchange between the individual soul and the Supreme Soul. If there are no individual souls and no Supreme Person, then there can obviously be no eternal loving exchange between them, can there? So ultimately bhakti is seen as another type of illusion. If we analyze Vivekananda’s message, we will see that he considers himself to be the enjoyer. In his concept of bhakti, it is the worshipper who enjoys the object of his worship. All the make-show of worship, service, surrender, etc., is done for one’s own pleasure.⁹ In actual bhakti, however, the devotee is not concerned with his own happiness or even his own liberation; he is simply concerned with pleasing his Beloved.¹⁰ This absolutely selfless love is the end in itself-it is not a means to the end. So the “bhakti” of the Mayavadis is not actual bhakti, because it is devoid of selfless love. It is “love” for a purpose-namely, to get something for oneself.

Generally, impersonalists do not think highly of bhakti. They look down on one who worships or engages in the “bhakti” process. They take it as a sign that a person is not very advanced spiritually.